May 22, 2009
week5
http://www.thisfashion.com.sg/
How do you find this site? (in 3 words)
Very Badly Done.
Who do you think the site is created for?
Customers who know what This Fashion is and what it sells.
What are the good attributes of the site (in terms of usability, aesthetic issues, etc)?
The site is functional, and the information that visitors come looking for is available on the site, and is not too hard to find.
What are the bad attributes of the site?
The information is no doubt there, but it is visually, it is extremely unappealing.
Here’s a list of all the bad attributes I found:
- Visitors who have not heard of This Fashion before would not know what they sell at a glance. This is due to the lack of information on the index page.
- The layout of the site is inconsistant:
- Nearly zero design principles was applied to the layout.
- Colour scheme is bad. Pale orange, pink, a sickly kind of green, a bit of navy blue.
- Having light grey as a font colour against a pale orange background is a very bad idea.
- Emphasis on text is often wrong and irrelevant:
The variation on the phone number just makes no sense.
- Looking at the coding, I can tell that whoever coded for this site doesn’t know how to save space by linking to an external stylesheet.
- Found a bad header:
- This probably means that the site was last updated in 2006:
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